logo displayed across the arena’s doors and having the Carl’s Jr. That pitch included having the Carl’s Jr. No agencies were involved in the deal, which Rowley said took just one week to complete after the team made its pitch. “They have a strong brand, and the location is one of the busiest streets with very limited competition,” Rowley said.Ĭarl’s Jr. has about 45 locations in the Phoenix area. are banking on the downtown, arena-front location to drive the restaurant’s business. The concept of teams putting non-game-day restaurants and retail operations inside arenas is hardly new, but some of those past deals have come and gone, as the retail sites struggled to gain traction when the home team was not playing. Other elements include a media buy, in-arena signage and related promotions. “One thing that is missing from downtown Phoenix is quick-service restaurants, and this location is in a marquee building in downtown Phoenix outwardly facing the public,” Rowley said. A Starbucks, which also was open during non-game-day hours, currently occupies the space and will be converted into the Carl’s Jr. The restaurant will have normal business hours on non-game days as well as operating during games. The store will include an entrance to the Suns’ team store inside the arena. The deal is anchored by what will be a 2,000-square-foot Carl Jr.’s restaurant to open by the start of the coming NBA season adjacent to the downtown arena’s primary, Jefferson Avenue entrance. is one of our largest deals, and we wanted to do a 360 approach.” “One of the things we are trying to create is competition among categories,” Rowley said. The deal replaces the Suns’ previous agreements with Jack in the Box and McDonald’s, who shared the QSR category. Suns President Jason Rowley would not confirm financial terms, but he called the agreement a marquee-level partnership. According to one source, the sponsorship is a five-year deal valued at more than $4 million. The sponsorship fills the quick-service restaurant category for the team. Another site will be open on non-game days. mini-store on the arena’s concourse that would be open during arena events.Ī rendering shows a concourse location. The deal also provides for a separate, Carl’s Jr. that includes the opening of a restaurant at US Airways Center that will operate during non-game-day hours. Ishbia changed that and, during an emotional ceremony during halftime, the new Ring of Honor was unveiled.The Phoenix Suns have signed a multiyear sponsorship deal with hamburger chain Carl’s Jr. Replaced by digital signage that surrounded the interior of the second deck, gone were the legends of Suns lore. When the Suns’ previous ownership group renovated the Footprint Center in 2020, they removed the permanent Ring of Honor from the arena that displayed the names of those who were the building blocks of the organization. From smooth shooters to round mounds of rebounds, the Rind of Honor represents the greatest players who have played in the Valley of the Sun. We all have our favorites, whether it be for the style in which they conducted themselves on the court or the connection we had to moments they were a part of. It is a past we all share, littered with memories of incredible play by dazzling players. From making Suns’ basketball more accessible to improving the in-arena food and beverage experience, Ishbia has been focused on doing just that.ĭuring halftime of Saturday night’s home opener of the 2023-24 season, Ishbia took another step in the right direction: he honored the past. He understands that the most important aspect of running a franchise, outside of the product on the court, is the fan base. Since his arrival in February following the purchase of both the Suns and the Phoenix Mercury, Ishbia has invested in his franchise. With Mat Ishbia at the helm of the new ownership group, it feels like they do. I’ve been asked time and again, “Why do you care?” followed promptly with, “You love the Suns but they don’t love you back”. There have been highs and lows, Finals appearances, and buzzer-beating losses. As a fan of the Phoenix Suns, I’ve been through a lot.
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